Backstage at the Big Day Out

Take all the flights, home and abroad, laid end to end and I must surely have circled the globe half a dozen times, but never once been bumped up to first class. I'm told the secret is to dress up for the occasion. Its the ones who look as though it would be in the airline's best interest to treat with such preference who are granted the priviledge. I show up expecting to fly coach. Better to dress for comfort than some obscure lottery.

But when our company had a chance to display scrolling text messages and advertising on a 3-story-tall screen in front of 50,000 attendees next to the main stage of New Zealand's largest annual concert event, The Big Day Out, I got my small taste of glory. I grabbed that backstage pass and rode it for all it was worth.

Nothing like the power of the badge.

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more photos here...